If you missed the first part of this article, please read it: choosing a topic for your niche blog.
If you read the article and did the exercise, you’d have a niche topic to work on. Now, let’s continue with the 3 other steps to choosing a niche for your blog.
Step 2: Brainstorm and List Some Topics
At this point, I advise you to get a pencil and piece of paper and come up with some ideas about your new website or blog. When I say brainstorm, I don’t mean you put yourself away from people cracking your brain. NO. Relax; it’s not as difficult as you think. Just relax and look around you.
* What programs do you always watch on TV?
* What websites do you visit daily?
* What cars do you enjoy driving?
* What books do you always read?
* What pet do you enjoy keeping?
Randomly look around and list the topics you see and feel are popular. One way to block your success while doing this is to tell your mind you’re choosing a topic to blog about. Don’t be too paranoid about it. Just flow with the whole exercise. Don’t allow any form of tension. Write down any idea that occurs to you at this point. This is not the time for censorship or editing. The time for that will come later.
List 5 to 10 topics. This shouldn’t take more than 60 minutes.
See the example list below to get the full picture of what I’m explaining:
Look around you:
1. Electronic appliances
2. Smart Phones
3. Your preferred pets
4. Laptops
Watch your preferred websites or blogs:
5. FaceBook
6. Twitter
7. YouTube
What did you last search on Google?
8. How to quit drinking alcohol?
9. Home Improvement Videos?
When you go out of your home:
10. Racing bike or Vehicle
11. Landscaping
You have completed the second step of the niche selection process. You’ve done well, so, go out and have some fun! The third part will start shortly.
Step 3: Break your subject into a smaller niche
Now that we have 5 or so topics, we have to break down the niche into a smaller one. This is because highly targeted blogs tend to be very successful if you are providing the reader with good quality content. For example, don’t just blog about diabetes, blog about type 2 diabetes or gestational diabetes. You could even go a step further and blog about type 2 diabetes diet or gestational diabetes treatment. Trust you get the picture.
Narrowing Your Niche
From the topics we have above, let’s assume you have chosen to blog about “smart phones”. If you write generally about smart phones, you cannot build a constant stream of loyal readers on your blog. Another thing is: you’d not earn half of what you could have earned in ‘narrow niche blogging’.
Take it from me, ‘narrow niche blogging’ pays. You really have to narrow your topic and once you’ve blogged about your narrow topic for 3 to 6 months, your readers would like to know more from you and at that time, you can widen your topic slowly.
Now, take a look at how I try to narrow the topics above:
1. Television – To narrow more – Flat Screen TV’s or HD TV’s.
2. Blackberry or Android – To narrow more – blackberry pearl or apps for android
3. Dogs – To narrow more – Alsatian dogs or Rottweiller dogs
4. Notebooks – To narrow more – Acer Notebooks or Toshiba Notebooks
5. Facebook Marketing – To narrow more – Facebook Marketing Applications or Creating a Facebook fan page
6. Twitter for business – To narrow more – find twitter followers
7. YouTube funny videos – To narrow more – YouTube funny videos for kids
8. Treatment for alcoholism -To narrow more – alcohol addiction treatment programs
9. Do it yourself videos for home improvement
10. Bike Racing – To narrow more – mountain bike racing
11. Backyard landscaping ideas
Great, it’s been a grueling exercise but it’s worth every time we’ve spent on it. It’s what will make the difference between a blog that makes money and one that doesn’t. We have completed the third part of the niche selection process.
If you want to know the tool I used to narrow the niches, please click here. When the page loads, just type the general topic in the search box and click ‘search’, voila, it will bring you many narrow niches.
I honestly thought I could end this lesson but I cannot because there are many things I have not touched. Please bear with me and stick around to read the last and final lesson on choosing a niche for your blog.
Tomorrow is another day, keep a date with me.